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Procter & Gamble’s version of open innovation

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Aware that internal R&D capabilities are no longer sufficient to invent and develop its future products and services, the multinational American firm has fully embraced the open innovation era. On its site pgconnectdevelop.com, it calls on all those with projects to submit their ideas and learn more about P&G’s technological needs. Any ideas? You just might be discovered by one of the in-house “technology entrepreneurs” travelling around the world looking for people like you.
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